Luis Alas – Saxophonist, Culinary Entrepreneur, and Founder of SoCu Kitchen

Luis Alas is a dynamic force in Georgia’s creative and culinary landscape. Known as the “Sax of the South,” Luis is a professional saxophonist whose soulful performances have graced stages across the Southeast, blending Latin jazz, holiday classics, and contemporary grooves with unmistakable flair. His artistry is rooted in cultural pride and community connection, often showcased through benefit concerts and collaborative events that uplift local causes.

Beyond the stage, Luis is the founder of SoCu Kitchen, a Southern Cuban fusion brand that brings bold flavor and scratch-made excellence to catering and market events. Based in Newnan and Atlanta, SoCu Kitchen is known for its upscale takes on comfort food—like frita burgers, pastelitos, and premium pimento cheese—crafted with precision and heart. Luis leads every aspect of the business, from recipe development and pricing strategy to event branding and commercial kitchen buildout.

As a proud member of Georgia’s Hispanic business community, Luis channels his Cuban heritage and entrepreneurial spirit into everything he does. Whether performing for a packed concert hall or serving handcrafted dishes at a local market, he’s committed to creating memorable experiences that nourish both body and soul.