At Authentica Group, we are committed to helping individuals and organizations unlock their full potential through authentic connection, purposeful development, and tailored strategies. Founded by DeAnna Busby-Rast after a distinguished 30-year career in corporate leadership, sales, and business development, our firm draws on deep expertise to provide coaching, training, and leadership development programs that inspire growth and drive measurable results.

We believe lasting success comes from building real relationships and fostering environments where people feel supported, empowered, and challenged to grow. Grounded in authenticity, trust, and accountability, Authentica Group partners with ambitious professionals, executives, and business owners to create meaningful development experiences that cultivate stronger leaders, cohesive teams, and thriving organizations.