How AI Search Is Changing Visibility: A Small Business Workshop
Description
AI search is reshaping how customers discover businesses—and it’s happening faster than most owners realize. In this one-time, 90-minute workshop, we’ll break down what Generative Engine Optimization (GEO) is, why it matters, and how it’s different from traditional SEO. You’ll learn what AI tools like ChatGPT, Google’s Gemini, and others are using to pull local business information—and how you can make sure your business shows up. Walk away with a clear understanding of GEO and simple action steps to boost your visibility in the age of AI search.
What You’ll Learn:
- The difference between traditional SEO and GEO (Generative Engine Optimization)
- How AI search engines decide which businesses to show first
- Why online reviews, directory listings, and accurate info matter more than ever
- Simple steps to improve your visibility in AI search results
- A practical roadmap to help more local customers find and choose your business
About the Facilitator
This workshop is hosted by the Rancho Cordova Area Chamber of Commerce and facilitated by Celia Surridge, Founder & CEO of Capital Valley Marketing. Celia is a Sacramento-area marketing consultant who specializes in helping small businesses stand out through relationship-driven digital marketing. She has guided dozens of local businesses in using tools like Local SEO, content marketing, and AI technology to get found by more customers without the overwhelm.
Through Capital Valley Marketing, Celia focuses on making marketing simple and effective for home-service and brick-and-mortar businesses across Northern California. She is passionate about teaching small business owners how to adapt to the changing digital landscape while keeping their marketing authentic, approachable, and rooted in community.
To attend online instead of in person, register here to receive the Zoom Webinar.
Event Date:
10-22-25
Event Time:
10:30 AM - 12:00 PM PST
Location:
Rancho Cordova City Hall - Community Boardroom
2729 Prospect Park Dr
Rancho Cordova, CA 95670
Contact Person:
Celia Surridge