October Brown Bag
Smart Marketing:
How to Maximize Your Return on Every Investment


 Wednesday, October 16, 2025
11:30 am – 1:00 pm 
$20/Member & $30/Non Member
(Includes Lunch)


Smart Marketing: How to Maximize Your Return on Every Investment

Great marketing isn’t about chasing every trend or pouring money into every channel—it’s about focus, discipline, and strategy.
 
In this presentation, Greg “Hal” Halliday, President of Anchor Marketing, will share how businesses can sharpen their approach to marketing and achieve stronger results without wasted effort. Drawing on nearly four decades of experience across industries from manufacturing to banking, Hal will outline practical ways to align your marketing with your business goals, build trust with customers, and generate a higher return on your investment. Attendees will leave with clear, strategic steps they can use to strengthen their marketing impact and drive sustainable growth.


Featured speaker:
Greg “Hal” Halliday – President of Anchor Marketing

Hal has been working in the marketing and advertising field since 1988. Over the years, he has partnered with businesses in industrial manufacturing, wholesale distribution, consumer packaged goods manufacturing, retail, professional services, and banking. Hal believes that successful marketing isn’t about doing more, it’s about doing what matters most. He helps organizations apply strategy and discipline to maximize return on investment, ensuring every dollar works harder. Known for making complex marketing concepts simple and actionable, Hal brings a wealth of experience and practical insight to business leaders seeking stronger results.