Educational Series Session 1 - The Handshake, The Follow-Up & The Reputation:
Description
How Small Businesses Build a Brand That Lasts**
Instructor: Alex Raffi, Imagine Communications
Date: November 24, 2025
Time: 12:00 PM
Location: Elaine Smith Building
Address: 700 Wyoming Street, Boulder City, NV
Description
A brand isn’t a logo — it’s the feeling people walk away with. In this interactive workshop, Alex Raffi breaks branding down into three powerful components every small business controls: the handshake (first impression), the follow-up (consistency), and the reputation (what people say when you’re not in the room).
You’ll learn how to strengthen first impressions, create trust-building consistency, and build a reputation that keeps customers coming back.
Key Learnings
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Strengthen your first impression
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Improve your follow-through
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Build a reputation that fuels word-of-mouth
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Identify customer experience gaps
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Align your brand with your actions
Event Date:
11-24-25
Event Time:
12:00 PM - 01:00 PM PST
Location:
Elaine K. Smith Building
700 Wyoming Street
Boulder City, NV 89005
Contact Person:
Angie Rafferty
(phone: 7022932034)